Allen Hall Advertising

Allen Hall Advertising:

Student run on-campus advertising agency at the University of Oregon.

http://aha.uoregon.edu/

 

Position:

Account Manager

 

Tasks: 

Wrote creative briefs and client facing documents; briefed creative teams.

Raised awareness and ticket sales for each of University Theatre’s 5 productions.

Provided the framework for a brand identity and brand campaign for Velvet Edge Boutique and University of Oregon Department of Theatre Arts.
 


Clients:

University of Oregon Department of Theatre Arts, University Theatre, and Velvet Edge Boutique.Create a campaign for each of the 5 shows performed by University Theatre throughout the school year. 

 

Accomplishments:

Lead a campaign for James Joyce's The Dead that increased show attendance by 50% over the average of the last 2 shows. 

 

Poster series printed and distributed around campus and the local community. 

Writer: Kyle Heiner  Art Director: Trish Laver  Strategist: Kenzie Backous Media Director: Lena DiMatteo

Writer: Talia Berniker Art Director: Allison Pehanick 

Designers: Spencer Kupish (New Voices), Casey Heyl (Cinderella Waltz), Aven-Itza De Primavera (Mr. Burns)

Banners hung on the Student Union, in the middle of campus, and in downtown Eugene. 

Banners hung on the Student Union, in the middle of campus, and in downtown Eugene. 

Installments placed in the front windows of the Robinson Theatre Complex

Installments placed in the front windows of the Robinson Theatre Complex

Strategist: Kenzie Backous Media Director: Lena DiMatteo